The Tech Marketing Company
At mad4 we work collaboratively with tech businesses to build brands that speak human. For B2B and B2C, our marketing services tell stories that drive growth, increase returns and create lifetime connections. We're in tech together.
Arithmos - stay in the kNOW
What age profiling doesn’t tell you about your buyers 
In the post-digital era, we need to be smarter at understanding the relevance of defining target audiences by age. In 2019, age doesn’t define user behaviours as much as it did pre-digital, what’s important today is understanding how users interact with your brand, not how old they are. This level of understanding is particularly crucial for technology brands but not exclusively.
July 17, 2019
Emerging Tech Talks: Lee Hemmings, managing director of Player Lens
In this episode of our Emerging Tech Talks podcast, we talk with Lee Hemmings, managing director of Player Lens. Player Lens is an electronic platform that allows football clubs to easily source and execute player transfers. Clubs can advertise the players they want to sell and also find promising talent on the platform “Think of Player Lens as the Right Move for the football market”.
July 1, 2019
Emerging Tech Talks: Robert Garbett, Chief Executive at Drone Major Group
In this episode of our Emerging Tech Talks podcast we spoke to Robert Garbett, Chief Executive at Drone Major Group. The Drone Major Group is a consultancy which operates on a global scale, linking stakeholders in the drone industry with interested parties such as governments and other organisations keen to unlock the potential of drone technology.
June 19, 2019
Emerging Tech Talks Episode 9: Francesca Gomez, co-founder and CEO of Smarter Human
Emerging Tech Talks interviews Francesca Gomez, Co-Founder of Smarter Human. Francesca talks graph databases, the Panama Papers, women in tech and the importance of diversity.
May 15, 2019
Emerging Tech Talks Episode 8: Lora Haddock – Founder of Lora DiCarlo
Emerging Tech Talks interviews Lora Haddock, CEO and founder of Lora DiCarlo. Lora DiCarlo is a woman-run start-up determined to change the face of pleasure products. The Osé launches in the summer.
May 1, 2019
Emerging Tech Talks Episode 7: Nicole Anderson
Emerging Tech Talks interviews Nicole Anderson, managing partner and CEO of Redsand. Redsand Lab is a venture building practice that helps design, build and run token based business models.
April 24, 2019
