The Tech Marketing Company
At mad4 we work collaboratively with tech businesses to build brands that speak human. For B2B and B2C, our marketing services tell stories that drive growth, increase returns and create lifetime connections. We're in tech together.
Arithmos - stay in the kNOW
Getting the measure of creativity 
Advances in MarTech have helped to reduce ambiguity in the creative process and to improve performance. Yet with so much good tech and data at our disposal is the creative process as we know it, fit for purpose?
April 16, 2019
Emerging Tech Talks Episode 6: INDX Capital
Emerging Tech Talks interviews INDX Capital - an index-linked, crypto fund that gives retail and institutional investors access to the passive income benefits from cryptocurrency masternodes.
April 10, 2019
Ghela Boskovich on RegTech, diversity and the future of banks.
Another fascinating guest joins us round the mike in our latest emerging tech podcast on Regtech. Ghela Boskovich is an Incl Tech Culturalist, a Fintech finance entrepreneur and Femtech founder. She is passionate about diversity in all its forms and spends a lot of her time looking at how technology impacts business culture and all the implications that follow from that. It was an absolute pleasure to sit down with her.
March 15, 2019
Why it’s time to reframe our thinking about digital marketing
Today with Google, Facebook and AMAZON dominating the online space,the line between marketing and platform has become totally blurred. The focus has shifted from the customer to the media the customer consumes.
March 4, 2019
Emerging Tech Talks. Episode 3 – Shane Kehoe, Charles Storry
In this third episode Donavan has the pleasure of sharing the Emerging Tech Talks mike with the team at SVK Crypto. SVK Crypto is a community-driven investment firm based in London, focused on Blockchain Technologies and Digital Assets globally. Listen to podcast
February 20, 2019
Emerging Tech Talks. Episode 2 – Nick Ayton
Welcome to the second episode of our Emerging Tech Talks podcast, brought fresh to your ears from our office at WeWork, Liverpool Street, London.It was so exciting and informative to speak with Nick Ayton that we let the clock run on. Listen to podcast
February 13, 2019
