The Tech Marketing Company
At mad4 we work collaboratively with tech businesses to build brands that speak human. For B2B and B2C, our marketing services tell stories that drive growth, increase returns and create lifetime connections. We're in tech together.
Arithmos - stay in the kNOW
How to Create a Strong In-House Marketing Team 
A strong in-house marketing team can pay dividends! This helpful article contains several tips to help you create an effective marketing team at a pace that suits you.
December 12, 2019
The Blockchain Solution to Marketing Spend Transparency
What is blockchain transparency, and how can it offer a solution to marketing spend transparency? We discuss the basics in a quick and easy-to-follow manner.
October 28, 2019
Emerging Tech Talks: Charlotte Crosswell, CEO Innovate Finance
In this episode of our Emerging Tech Talks podcast, Donavan shares the mic with Charlotte Crosswell, CEO of Innovate Finance. Innovate Finance is an independent membership association that represents the UK’s FinTech community. He talks to Charlotte about how Innovate Finance is helping to accelerate the UK’s position as a leading global financial services sector and supporting the next generation of technology-led financial services innovators. And how she continues to be an advocate for diversity in tech.
September 4, 2019
What age profiling doesn’t tell you about your buyers
In the post-digital era, we need to be smarter at understanding the relevance of defining target audiences by age. In 2019, age doesn’t define user behaviours as much as it did pre-digital, what’s important today is understanding how users interact with your brand, not how old they are. This level of understanding is particularly crucial for technology brands but not exclusively.
July 17, 2019
Emerging Tech Talks: Lee Hemmings, managing director of Player Lens
In this episode of our Emerging Tech Talks podcast, we talk with Lee Hemmings, managing director of Player Lens. Player Lens is an electronic platform that allows football clubs to easily source and execute player transfers. Clubs can advertise the players they want to sell and also find promising talent on the platform “Think of Player Lens as the Right Move for the football market”.
July 1, 2019
Emerging Tech Talks: Robert Garbett, Chief Executive at Drone Major Group
In this episode of our Emerging Tech Talks podcast we spoke to Robert Garbett, Chief Executive at Drone Major Group. The Drone Major Group is a consultancy which operates on a global scale, linking stakeholders in the drone industry with interested parties such as governments and other organisations keen to unlock the potential of drone technology.
June 19, 2019
