The Tech Marketing Company
We're insanely curious about the technology of everything, with a special interest in emerging technologies, like blockchain. We're equally passionate about humanising the brand experience of tech-enabled enterprises across a variety of sectors.
Arithmos - stay in the kNOW
Use AI to delight your customers 
How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.
December 7, 2018
Consumer-empowering AI can benefit everybody
Data equals power
Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.
November 6, 2018
Burger King’s AI ad reveals Deep Learning truths, sort of.
Deep Learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its potential in a post-GDPR world? Deep Learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly, the complex algorithms don’t need input from humans – Deep Learning can take place without human supervision.
October 4, 2018
AI: the human touch in customer service
Optimise your customer service, please.
Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox is often a customer’s first interaction with the brand. First impressions last.
What benefit does AI bring to that first impression? Is it possible that good AI can provide a more positive experience of your brand than a human customer service provider having an off-day?September 19, 2018
ICO Social Media — Pray it works or Pay to Play?
As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place.
July 20, 2018
Masternodes — a cryptocurrency pension plan for Millennials?
A recent report by the Office for National Statistics (ONS)showed that despite a higher percentage of people between the ages of 25 and 35 contributing to workplace pensions since 2012, overall savings have fallen from £12.8bn to £12.2bn. According to Professional Pensions, this situation is unprecedented.
July 3, 2018
