The Tech Marketing Company
We're insanely curious about the technology of everything, with a special interest in emerging technologies, like blockchain. We're equally passionate about humanising the brand experience of tech-enabled enterprises across a variety of sectors.
Arithmos - stay in the kNOW
Burger King AI ad reveals Deep Learning truths, sort of. 
Deep learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its potential in a post-GDPR world? Deep learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly the complex algorithms don’t need input from humans – deep learning can take place without human supervision.
October 4, 2018
AI: the Human Touch in Customer Service
Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox, is often a customer’s first interaction with the brand. First impressions last.
September 19, 2018
ICO Social Media — Pray it works or Pay to Play?
As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place.
July 20, 2018
Masternodes — a cryptocurrency pension plan for Millennials?
A recent report by the Office for National Statistics (ONS)showed that despite a higher percentage of people between the ages of 25 and 35 contributing to workplace pensions since 2012, overall savings have fallen from £12.8bn to £12.2bn. According to Professional Pensions, this situation is unprecedented.
July 3, 2018
mad4digital appoints Head of ICO Strategy
Marcello Mari is mad4digital’s newest recruit joining in an advisory capacity as Head of ICO Strategy leading the design, development and execution of ICO campaigns. As a marketing agency with a clear focus on tech in general and everything blockchain in particular, it is with real pleasure and excitement that we welcome someone with Marcello’s skill-set and credentials on board.
June 25, 2018
Smart contracts – set to transform the professional services?
Contracts and regular people What do we know about contracts? First of all, what happened to you physically when you read that question? Did you, perhaps, wince slightly, tense-up? Maybe not a physical response: a slight switching-off in the brain, maybe even a desire to cry? Well, that’s all perfectly normal because, let’s face it, for a lot of people contracts are a notorious pain in the neck.
May 6, 2018
