The Tech Marketing Company
We're insanely curious about the technology of everything, with a special interest in emerging technologies, like blockchain. We're equally passionate about humanising the brand experience of tech-enabled enterprises across a variety of sectors.
Arithmos - stay in the kNOW
Emerging Tech Talks. Episode 2 – Nick Ayton 
Welcome to the second episode of our Emerging Tech Talks podcast, brought fresh to your ears from our office at WeWork, Liverpool Street, London.It was so exciting and informative to speak with Nick Ayton that we let the clock run on. Listen to podcast
February 13, 2019
Emerging Tech Talks – from mad4digital, London
Emerging Tech Talks - our podcast is the fresh insight you’ve been waiting for. Straight out of the tech hub of central London and into your ears. Listen now
February 6, 2019
Forget trends. In 2019, do what works… for you.
Over the past year we have been inspired by the variety of marketing initiatives launched in the market but - with an eye trained specifically on performance outcomes - some behaviours are best left behind as you ready yourself for take-off into 2019.
January 28, 2019
Use AI to delight your customers
How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.
December 7, 2018
Consumer-empowering AI can benefit everybody
Data equals power
Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.
November 6, 2018
Burger King’s AI ad reveals Deep Learning truths, sort of.
Deep Learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its potential in a post-GDPR world? Deep Learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly, the complex algorithms don’t need input from humans – Deep Learning can take place without human supervision.
October 4, 2018
