Varnish Software - Mad4Digital

Varnish Software

MADTech - Web Cache Software Programmatic Display Campaign


Varnish Software


Programmatic Display Campaign


March 2016

Varnish software is a web cache tool used by over 5% of the top 10k sites on the internet. Commonly referred to as a HTTP accelerator it is typically used by websites with heavy content and high volumes of traffic like online news channels and publishers such as Wikipedia, The Guardian, Facebook, BBC etc.

The brand briefed mad4 to execute a lead generation campaign targeting C-Suite decision makers such as CEO’s and CTO’s via a targeted global display campaign. The brand was sensitive to the negative perception of intrusive display advertising, we restricted the frequency of the ads to individual targets, we monitored and daily reviewed list of sites the ads were served on to make sure the brand was not displayed on inappropriate channels.

The campaign included programmatic, PMP (private marketplace) and social media buying. It was executed in US, UK, Norway, France, Germany and Sweden and overall it generated over 20 leads and delivered significant ROI for the business

Take a look at some of the display assets we created.