SmartConsign

Logistics Tech - Shipping Software PAYG Marketing & SEO

Client

SmartConsign

Deliverables

PAYG Marketing & SEO

Date

September 2017

“SmartConsign appointed mad4digital to develop and execute a digital marketing strategy to grow the brand online. We are really pleased with the results to-date, the monthly pay-as-you-go marketing support service fits well with our requirements and we’ve already learned a lot about our online performance” Robin Seymour CEO

SmartConsign is a web-based application that gives users full visibility of their shipping operations in real-time. They bring together retailers, warehouses, resellers and carriers to streamline the shipping process. To win Share of Voice in a sector dominated by only one or two competitors, SmartConsign appointed mad4digital to develop and execute a digital marketing strategy to grow the brand online.

The Process: Following a comprehensive online audit, we designed an SEO strategy to improve SmartConsign’s online presence in search results (Results shown are *SERP Mar ’17). This included growing visits to the site, raising awareness of the brand with a new social media strategy, connecting with new audiences and developing an email marketing plan to nurture and convert leads.

**Social media engagement rate exceeds competitors. Below are a few social media ads designed as part of an on-going mix of paid and organic postings

Related Knowledge

View all articles

Reseller and Referral Program

Reseller and Referral Program Initiatives – Partnership Accelerators for SMEs

Strategic partnerships that work Why are more SMEs not forging such partnerships? Using another channel to go to market can be important, particularly for businesses that have limited resources or a reduced network to promote their service or product. Finding a partner is easier than you think; it can help to open new markets or increase the overall output of a company. Why do all the work yourself when you can collaborate and amplify your reach?

April 4, 2015

Business Advisor

You Might Need An Impartial Business Advisor, Not a Pat On The Back!

Mentoring support:- Throughout the mentoring process, you can expect to grow as an individual, but that may not necessarily translate into business success. A mentor can help you build your confidence and character, but this is only one part of growing a successful business. While mentors do provide essential support, the risk is that they may not always have the expertise in your field to give you the best strategic, or relevant, operational advice.

September 30, 2015

6 Fun Facts Behind The Branding Colour Choices of our favourite brands

Facebook founder Mark Zuckerberg, the king of social media, chose blue for his logo due to his colour blindness. Richard Branson chose red as a primary branding colour for Virgin Atlantic in a defiant and rebellious effort to debunk incumbents (historically airlines typically stayed away from using too much red as it is closely associated with danger). Starbucks references money in its brand name; they landed on the colour green to give a tip of the hat to US currency.

October 22, 2015

online marketing

How to avoid the pitfalls of online marketing

Getting bamboozled by technology The Internet of Things (IoT) is touching every aspect of our lives. It’s in our manufacturing, our accounting, our education, our advertising, our transportation...the list goes on. The opportunities to leverage tech is huge, but there’s one major mistake that many companies make: they focus on selling what the technology does rather than talking about how it’s beneficial to the client.

October 22, 2015

SMEs

Why SMEs should care about CRM (Tips for online marketing success)

The Prevailing CRM Myths

Money: “We just don’t have the investment right now” Ten years ago that may have been a good excuse, but not now! There are a host of excellent, free CRM systems that will give you the ability to manage hundreds of accounts with full, searchable functionality. At mad4digital, we use www.hubspot.com It is an inbound marketing platform that allows you to manage your customer base and attract new business. The basic service is free and there are paid services for more facilities.

November 25, 2015

SMEs

10 SEO Resolutions for SMEs – Thought Starters For Online Growth

Top 10 SEO ReSOLUTIONS 2016

1. Gain weight Thin content on your website is bad for SEO. It offers limited value to the reader and is therefore de-prioritised by Google. Improve your online presence by fattening up your content with information that is relevant to the reader and Google will love it too.

January 10, 2016