Seal Software - Mad4Digital

Seal Software



Seal Software




May 2015

We increased Seal Software SOV (share of voice) by securing 21 pieces of media coverage in the first 3 months.

Challenge: Although Seal was the market leader with many blue chip clients such as Google and Dropbox they had failed to secure UK PR coverage.

Many smaller competitors had a much higher share of voice.

Seal was an unknown brand here in the UK. Outcome: In the first three months of working together, we secured influential briefings with The Guardian, The Economist and Gartner plus a number of other publications (totaling 21 pieces of coverage).

Secured, created and repurposed six thought leadership articles on AI and regulatory changes to secure coverage tier one trade publications including ITProPortal, AI Business, Lawyer Monthly, Financial IT, Finance Digest and Spend Matters.

TechComms is a leading specialist B2B PR agency with specific focus driving publicity for technology businesses. In partnership with mad4digital we work to improve tech brands visibility offline and online – building a lasting digital footprint.