Influencer Campaign - Tech Marketing Company


B2C Marketing - Influencer campaign & Video 




Influencer Campaign, Video, Radio & Social Media Quiz


November 2018

Pay By Bank App is a new Mastercard product that helps make it easier for users to conveniently shop online, without having to share their personal details. The company teamed up with 'Their Perfect Gift Card' an open loop offering to test usage and take up.

mad4 was briefed to develop a co-marketing campaign plan targeting 'Their Perfect Gift Card' consumer base as well as reaching out to the broader market place.

To drive adoption of the app pre and post the Christmas period, we developed a series of incentives to attract the gift card user base, whilst at the same time generating awareness via celebrity influencers to acquire new users.

Campaign Proposition: No matter your shopping style, their perfect gift card is the answer to getting Christmas shopping right
CTA: Buy now, choose Pay by Bank app and get a free personalised card

Social Media Strategy
BuzzFeed Style Quiz - Christmas Shopper Type
Celebrity Influencers (Instagram) - Kate Thornton, Angela Griffin & Heidi Range

Web Strategy
Campaign Landing Page
Light-hearted blogs promoting the results of the quiz

Offline Strategy
Radio campaign VO by Kate Thornton ran nationally across Magic FM

Co-marketing B2C campaign promoting trial of Mastercard new mobile payment app ‘Pay by Bank’ collaborating with the open-loop gift card company ‘Their Perfect Gift Card’.

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