The Magazine Sales House - Mad4Digital

The Magazine Sales House

Agency - Advertising Sales House Website Design & Build


The Magazine Sales House


Website Design & Build


January 2016

The magazine sales house website is a brochure site that showcases some of the UK’s leading local luxury magazines providing clients and advertising agencies access to rate-cards and packages all under one roof. With over 100 publications and 50 publishers on their data-base, keeping their website up to date with the latest editions and updates was a chore.

The team briefed was to redesign their website to meet number of criteria’s. The first was fundamental to the day to day operation of the team, it involved simplifying and automating the process of updating site information. This also included building a function to allow for the printing of PDF’s of the magazine rate cards from the website as well as the design of a process to simplify client approvals.

In terms of the website design and build, we were briefed to improve the look and feel of the site to enhance its appeal to end users as well as attract new users.

A new design based on a fully customised word press template, delivering a CMS (customer management system) that is easy for the in-house team to use was delivered. This was achieved by replacing the current excel template with a customised data-base that enabled the team to manage their updates with one input as opposed to multiple actions. We also saved the business time and money by delivering a system that automatically generated PDF versions of the rate card, removing the need for the team to work with a graphic designer each time. The site was fully keyword optimised for search and currently enjoys page 1 ranking for a number of key terms, delivering high quality traffic to the site.

Take a look at the website here or search ‘Luxury Magazines Sales’ #3 Page 1 (21Feb18)

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