John Planck Ltd - Mad4Digital

John Planck Ltd

Manufacturing Tech - Architectural Hardware PAYG Marketing Support

Client

John Planck Ltd

Deliverables

PAYG Marketing Support

Date

May 2017

John Planck is an Architectural Ironmongery who have been trading for over 25 years. With a keen eye to the future the team expertly blend traditional and modern techniques to deliver outstanding products to specificers and developers throughout the UK.

The team appointed mad4 on a PAYG Marketing basis to help design and execute a marketing plan to raise awareness of the brand as well as generate online leads via their website. Mad4 manage the brands day to day social media postings, develop and keyword optimise their website, write and publish blog content as well as provide valuable day to day support to help ensure they capitalise on opportunities that would help keep their brand top of mind.

John Planck were the architectural hardware supplier for the RIBA House of the Year project ‘Caring Wood’ to help maximise the opportunity for the brand we posted and engaged on social pre, during and post the TV coverage on Channel 4. We featured the project on the brands home page and published a case study via a blog to drive more exposure and traffic to the site. During the period visits to the site increased by 30%.

If you want to maximise the value of your website, drive and convert visitors online and don’t have the in-house digital marketing expertise. Trial our PAYG Marketing Support service and see how we can add value to your team. To learn more email enquiries@www.mad4digital.com