CoinLab - Mad4Digital


Blockchain Marketing Collateral


The Coin Lab


Marketing Strategy & Execution


March 2018

Developed and translated the brand across all touchpoints, from offline activities such as events to online campaigns we delivered a mix of traditional and digital capabilities to a blockchain focused consultancy service at a time when the full potential of blockchain technologies was in its infancy.

The Coin Lab (TCL) is a one-stop blockchain consultancy offering the full spectrum of services for companies who are building and developing crypto and blockchain projects. Mad4digital was appointed to drive the marketing of TCL brand as well as lead the marketing of TCL backed ventures.

Strategic Approach

As the first end-to-end blockchain consultancy firm in Europe, TCL needed to elevate its market positioning and grow share of market. We reviewed the market for blockchain consultancies in Europe and, based on our findings, developed a marketing strategy to drive TCL thought-leadership within its target market. To bring the brand to life we developed, wrote and designed a range of brand collateral.

As well as managing the core marketing for TCL we also designed and developed a number of brochures and assets for Swedish and German blockchain ventures backed by TCL.