Digital Marketing Strategy and SEO – Technology Sector
Digital marketing strategy to drive growth
SmartConsign is a web-based application that gives users full visibility of their shipping operations in real-time. They bring together retailers, warehouses, resellers and carriers to streamline the shipping process. To win Share of Voice in a sector dominated by only one or two competitors, SmartConsign appointed mad4digital to develop and execute a digital marketing strategy to grow the brand online.
The Process: Following a comprehensive online audit, we designed an SEO strategy to improve SmartConsign’s online presence in search results (Results shown are *SERP Mar ’17). This included growing visits to the site, raising awareness of the brand with a new social media strategy, connecting with new audiences and developing an email marketing plan to nurture and convert leads.
**Social media engagement rate exceeds competitors. Below are a few social media ads designed as part of an on-going mix of paid and organic postings
So what's next?
We are mad4 the challenge to level the playing field for growing businesses. Access ideas that will grow your online presence without breaking the bank. We're ready!