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Digital Marketing Strategy and SEO – Technology Sector

Digital marketing strategy to drive growth

Google Page*





SmartConsign is a web-based application that gives users full visibility of their shipping operations in real-time. They bring together retailers, warehouses, resellers and carriers to streamline the shipping process. To win Share of Voice in a sector dominated by only one or two competitors, SmartConsign appointed mad4digital to develop and execute a digital marketing strategy to grow the brand online.

The Process: Following a comprehensive online audit, we designed an SEO strategy to improve SmartConsign’s online presence in search results (Results shown are *SERP Mar ’17). This included growing visits to the site, raising awareness of the brand with a new social media strategy, connecting with new audiences and developing an email marketing plan to nurture and convert leads.

**Social media engagement rate exceeds competitors. Below are a few social media ads designed as part of an on-going mix of paid and organic postings

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