Blockchain A to Z – 2018  

A - Altcoin: Any alternative to Bitcoin, i.e. the name given to any cryptocurrency that isn’t Bitcoin. Note: many claim to be alternative because they are also better than bitcoin (cheaper, more efficient)

February 9, 2018

Re-imagining your Brand in a Blockchain World  

Think supply chain As a consumer it’s not easy to verify the claims made by brands. How many times have consumers been surprised, even shocked, to find that their favourite brands weren’t in fact abiding by Fair Trade rules as they claimed to be; that, in fact, only certain lines of their clothing labels were child-labour free.

January 29, 2018

It takes more than a great idea to launch an ICO – you need the right agency to run with you  

Discovery - total immersion into your business to understand your initial coin offering objectives and challenges. Design - go-to-market plan that takes care of all possible engagement pre-ICO, during and post the token sale.

January 27, 2018

Opinion Piece – Picking Cryptocurrency winners!  

At the same time JPMorgan Chase CEO, Jamie Dimon, has only recently retracted the statement he made in  September 2017, that bitcoin ‘is a fraud’ and ‘worse than tulip bulbs’ going so far as to threaten to fire any trader who bought or sold them for being “stupid.

January 5, 2018

Client-Agency Relationships – It takes two to tango!  

Romance Stage: If either party is not feeling that personal chemistry, then it’s best not to engage. The criteria you apply to choose your agency should be more than the competitiveness or value of the proposal. The right chemistry and culture can play a crucial role in the relationship and ultimate success of the project.  Take time to include and evaluate what personal characteristics are important to you and your business.

September 8, 2017

mad4digital’s Workplace Secrets: Millennials Matter  


Developing and maintaining a happy, empowered, inspired and creative workforce can be a challenge for any business. Having an ‘off the wall’ boss, who gives us fun perks and challenges to work towards, really adds to the work hard play hard culture Every day has something new in store to jump start our creative minds. Today’s theme is funky t-shirt day (one of us looking like a banana milkshake, another looking like a garden flower patch), which has sparked some–let’s say ‘curious’–looks and cheerful conversations with neighbouring workers.

August 24, 2017

10 SEO Resolutions for SMEs – Thought Starters For Online Growth  


1. Gain weight Thin content on your website is bad for SEO. It offers limited value to the reader and is therefore de-prioritised by Google. Improve your online presence by fattening up your content with information that is relevant to the reader and Google will love it too.

January 10, 2016

Why SMEs should care about CRM (Tips for online marketing success)  

The Prevailing CRM Myths
Money: “We just don’t have the investment right now” Ten years ago that may have been a good excuse, but not now! There are a host of excellent, free CRM systems that will give you the ability to manage hundreds of accounts with full, searchable functionality. At mad4digital, we use  It is an inbound marketing platform that allows you to manage your customer base and attract new business. The basic service is free and there are paid services for more facilities.

November 25, 2015

How to avoid the pitfalls of online marketing  

Getting bamboozled by technology The Internet of Things (IoT) is touching every aspect of our lives. It’s in our manufacturing, our accounting, our education, our advertising, our transportation...the list goes on. The opportunities to leverage tech is huge, but there’s one major mistake that many companies make: they focus on selling what the technology does rather than talking about how it’s beneficial to the client.

October 22, 2015

6 Fun Facts Behind The Branding Colour Choices of our favourite brands  

Facebook founder Mark Zuckerberg, the king of social media, chose blue for his logo due to his colour blindness. Richard Branson chose red as a primary branding colour for Virgin Atlantic in a defiant and rebellious effort to debunk incumbents (historically airlines typically stayed away from using too much red as it is closely associated with danger). Starbucks references money in its brand name; they landed on the colour green to give a tip of the hat to US currency.

October 22, 2015

You Might Need An Impartial Business Advisor, Not a Pat On The Back!  

Mentoring support:- Throughout the mentoring process, you can expect to grow as an individual, but that may not necessarily translate into business success. A mentor can help you build your confidence and character, but this is only one part of growing a successful business. While mentors do provide essential support, the risk is that they may not always have the expertise in your field to give you the best strategic, or relevant, operational advice.

September 30, 2015

Reseller and Referral Program Initiatives – Partnership Accelerators for SMEs  

Strategic partnerships that work Why are more SMEs not forging such partnerships? Using another channel to go to market can be important, particularly for businesses that have limited resources or a reduced network to promote their service or product. Finding a partner is easier than you think; it can help to open new markets or increase the overall output of a company. Why do all the work yourself when you can collaborate and amplify your reach?

April 4, 2015