Why it’s time to reframe our thinking about digital marketing  

Today with Google, Facebook and AMAZON dominating the online space,the line between marketing and platform has become totally blurred. The focus has shifted from the customer to the media the customer consumes. 

March 4, 2019

Emerging Tech Talks. Episode 3 – Shane Kehoe, Charles Storry  

In this third episode Donavan has the pleasure of sharing the Emerging Tech Talks mike with the team at SVK Crypto. SVK Crypto is a community-driven investment firm based in London, focused on Blockchain Technologies and Digital Assets globally.  Listen to podcast

February 20, 2019

Emerging Tech Talks. Episode 2 – Nick Ayton  

Welcome to the second episode of our Emerging Tech Talks podcast, brought fresh to your ears from our office at WeWork, Liverpool Street, London.It was so exciting and informative to speak with Nick Ayton that we let the clock run on.  Listen to podcast

February 13, 2019

Emerging Tech Talks – from mad4digital, London  

Emerging Tech Talks - our podcast is the fresh insight you’ve been waiting for. Straight out of the tech hub of central London and into your ears. Listen now

February 6, 2019

Forget trends. In 2019, do what works… for you.  

Over the past year we have been inspired by the variety of marketing initiatives launched in the market but - with an eye trained specifically on performance outcomes - some behaviours are best left behind as you ready yourself for take-off into 2019.

January 28, 2019

Use AI to delight your customers  

How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.     

December 7, 2018

Consumer-empowering AI can benefit everybody  

Data equals power

Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.

November 6, 2018

Burger King’s AI ad reveals Deep Learning truths, sort of.  

Deep Learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its  potential in a post-GDPR world? Deep Learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly, the complex algorithms don’t need input from humans – Deep Learning can take place without human supervision.

October 4, 2018

AI: the human touch in customer service  

Optimise your customer service, please.

Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox  is often a customer’s first interaction with the brand. First impressions last. 

What benefit does AI bring to that first impression? Is it possible that good AI can provide a more positive  experience of your brand than a human customer service provider having an off-day?

September 19, 2018

ICO Social Media — Pray it works or Pay to Play?  

As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place.

July 20, 2018

Masternodes  —  a cryptocurrency pension plan for Millennials?  

A recent report by the Office for National Statistics (ONS)showed that despite a higher percentage of people between the ages of 25 and 35 contributing to workplace pensions since 2012, overall savings have fallen from £12.8bn to £12.2bn. According to Professional Pensions, this situation is unprecedented.

July 3, 2018

mad4digital appoints Head of ICO Strategy  

Marcello Mari is mad4digital’s newest recruit joining in an advisory capacity as Head of ICO Strategy leading the design, development and execution of ICO campaigns. As a marketing agency with a clear focus on tech in general and everything blockchain in particular, it is with real pleasure and excitement that we welcome someone with Marcello’s skill-set and credentials on board.

June 25, 2018