Getting the measure of creativity  

Advances in MarTech have helped to reduce ambiguity in the creative process and to improve performance. Yet with so much good tech and data at our disposal is the creative process as we know it, fit for purpose?

April 16, 2019

Emerging Tech Talks Episode 6: INDX Capital  

Emerging Tech Talks interviews INDX Capital -  an index-linked, crypto fund that gives retail and institutional investors access to the passive income benefits from cryptocurrency masternodes.

April 10, 2019

Ghela Boskovich on RegTech, diversity and the future of banks.  

Another fascinating guest joins us round the mike in our latest emerging tech podcast on Regtech. Ghela Boskovich is an Incl Tech Culturalist, a Fintech finance entrepreneur and Femtech founder. She is passionate about diversity in all its forms and spends a lot of her time looking at how technology impacts business culture and all the implications that follow from that.  It was an absolute pleasure to sit down with her.

March 15, 2019

Why it’s time to reframe our thinking about digital marketing  

Today with Google, Facebook and AMAZON dominating the online space,the line between marketing and platform has become totally blurred. The focus has shifted from the customer to the media the customer consumes. 

March 4, 2019

Emerging Tech Talks. Episode 3 – Shane Kehoe, Charles Storry  

In this third episode Donavan has the pleasure of sharing the Emerging Tech Talks mike with the team at SVK Crypto. SVK Crypto is a community-driven investment firm based in London, focused on Blockchain Technologies and Digital Assets globally.  Listen to podcast

February 20, 2019

Emerging Tech Talks. Episode 2 – Nick Ayton  

Welcome to the second episode of our Emerging Tech Talks podcast, brought fresh to your ears from our office at WeWork, Liverpool Street, London.It was so exciting and informative to speak with Nick Ayton that we let the clock run on.  Listen to podcast

February 13, 2019

Emerging Tech Talks – from mad4digital, London  

Emerging Tech Talks - our podcast is the fresh insight you’ve been waiting for. Straight out of the tech hub of central London and into your ears. Listen now

February 6, 2019

Forget trends. In 2019, do what works… for you.  

Over the past year we have been inspired by the variety of marketing initiatives launched in the market but - with an eye trained specifically on performance outcomes - some behaviours are best left behind as you ready yourself for take-off into 2019.

January 28, 2019

Use AI to delight your customers  

How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.     

December 7, 2018

Consumer-empowering AI can benefit everybody  

Data equals power

Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.

November 6, 2018

Burger King’s AI ad reveals Deep Learning truths, sort of.  

Deep Learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its  potential in a post-GDPR world? Deep Learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly, the complex algorithms don’t need input from humans – Deep Learning can take place without human supervision.

October 4, 2018

AI: the human touch in customer service  

Optimise your customer service, please.

Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox  is often a customer’s first interaction with the brand. First impressions last. 

What benefit does AI bring to that first impression? Is it possible that good AI can provide a more positive  experience of your brand than a human customer service provider having an off-day?

September 19, 2018