mad4digital appoints Head of ICO Strategy

Published June 25, 2018

Marcello Mari is mad4digital’s newest recruit joining in an advisory capacity as Head of ICO Strategy leading the design, development and execution of ICO campaigns. As a marketing agency with a clear focus on tech in general and everything blockchain in particular, it is with real pleasure and excitement that we welcome someone with Marcello’s skill-set and credentials on board.

Marcello has served as head of PR and Blockchain to two of the most successful ICOs of the last 10 months, has raised $36 million in 60 seconds with AI project, SingularityNet, and $575 million in private sale with media streaming platform, TATATU. As Head of PR his expertise lay in building online communities, addressing the right channels to create the best narrative and organising effective media coverage at every opportunity. As Head of Blockchain, Marcello led the blockchain team from idea inception, through blockchain optimisation, marketing, and PR. He also guided NapoleonX ICO as a marketing and PR advisor. This is a strong combination of relevant talent for us.

Previous to PR and Blockchain, Marcello worked as Head of Marketing for numerous tech projects, the last of which being iStarter, a startup incubator and seed investment fund based in Old Street, London. Before that, he developed the Italian Market for GlobalWebIndex — a London-based market research firm.

Marcello also has respectable journalistic credentials behind him having written for the likes of Wired Italy; The Guardian and Techcrunch here in the UK and many corporate blogs internationally. He continues to write about blockchain and ICOs on Medium

With our own commitment to blockchain and disruptive tech and our ever-expanding client requirements in this area, Marcello brings a level of experience in an area where his sort of talent is still hard to find. “I’m very excited to support mad4digital and its team of successful talents to navigate the extremely complex and ever-changing world of ICO marketing. Together we’ll be able to scale and bring many projects to success.”

The mad4digital team, as ever, live to learn and adapt, fast. With Marcello on board, we look forward to leveraging ICO client projects to their full potential with even deeper know-how and the best expertise.