Media Zest - Mad4Digital

Media Zest

MADTech - AV Solutions Website Design & Video

Client

MediaZest

Deliverables

Website Design & Video

Date

July 2017

A stunning brochure website with video show reel of all their best work, including an easy to use CMS (content management system) that anyone in the team could update.

MediaZest is a market leading Audio Visual technology integrator. They specialise in designing end to end solutions including system design, installation, and full aftercare. With over 30+ years’ experience in the sector, the team’s credentials are second to none.

Ground breaking work with clients such as Rockar Hyundai, Diesel, Ted Baker, Clydesdale Bank and many others were not presented well on their site.

The business commissioned mad4 to refresh their website to showcase their work and expertise, whilst at the same time building a solution that generates leads.

Strategic Approach

MediaZest has multiple target audiences across a number of different sectors and various stakeholders including investors. We spent time with the senior team to discuss their priorities and objectives clearly defining the core target audiences.

We audited the existing site to look at performance and used the learnings to shape our ideas around the UX aspects of the design. Whilst it was important for the site to look good, it also needed to work hard providing prospects with the right content to encourage lead inquiries. This involved keyword research to understand how we can drive traffic to the site organically and ensuring that the new site has all the technical SEO aspects baked into the system.

Furthermore, from a maintenance perspective, the business needed a site that they could upload completed projects and maintain in-house.

The Result

A stunning brochure website with video show reel of all their best work, including an easy to use CMS (content management system) that anyone in the team could update.

The site was organized to make it easier for users to select MediaZest by services or sector. A blog section was added to get the brand started on the journey to building their authority on the subject matter and social media platforms were given a refresh to match the look and feel of the website.

To find out how we can help you get ahead of your local competitors with a branded website and on-going marketing support, contact us at enquiries@www.mad4digital.com

Related Knowledge