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Arithmos

Stay in the kNOW

Consumer-empowering AI can benefit everybody  

Data equals power

Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.

November 6, 2018

Burger King’s AI ad reveals Deep Learning truths, sort of.  

Deep Learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its  potential in a post-GDPR world? Deep Learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly, the complex algorithms don’t need input from humans – Deep Learning can take place without human supervision.

October 4, 2018

AI: the human touch in customer service  

Optimise your customer service, please.

Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox  is often a customer’s first interaction with the brand. First impressions last. 

What benefit does AI bring to that first impression? Is it possible that good AI can provide a more positive  experience of your brand than a human customer service provider having an off-day?

September 19, 2018

ICO Social Media — Pray it works or Pay to Play?  

As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place.

July 20, 2018

Masternodes  —  a cryptocurrency pension plan for Millennials?  

A recent report by the Office for National Statistics (ONS)showed that despite a higher percentage of people between the ages of 25 and 35 contributing to workplace pensions since 2012, overall savings have fallen from £12.8bn to £12.2bn. According to Professional Pensions, this situation is unprecedented.

July 3, 2018

mad4digital appoints Head of ICO Strategy  

Marcello Mari is mad4digital’s newest recruit joining in an advisory capacity as Head of ICO Strategy leading the design, development and execution of ICO campaigns. As a marketing agency with a clear focus on tech in general and everything blockchain in particular, it is with real pleasure and excitement that we welcome someone with Marcello’s skill-set and credentials on board.

June 25, 2018

Smart contracts – set to transform the professional services?  

Contracts and regular people What do we know about contracts? First of all, what happened to you physically when you read that question? Did you, perhaps, wince slightly, tense-up? Maybe not a physical response: a slight switching-off in the brain, maybe even a desire to cry? Well, that’s all perfectly normal because, let’s face it, for a lot of people contracts are a notorious pain in the neck.

May 6, 2018

A novices guide to Ethereum  

Trying to explain exactly what Ethereum is and how it works is hard. It’s pretty much the same as trying to explain how TV works – how does the image arrive at the screen? How are the channels arranged? Where does it go when it’s switched off?

April 30, 2018

Blockchain A to Z – 2018  

A - Altcoin: Any alternative to Bitcoin, i.e. the name given to any cryptocurrency that isn’t Bitcoin. Note: many claim to be alternative because they are also better than bitcoin (cheaper, more efficient)

February 9, 2018

Re-imagining your Brand in a Blockchain World  

Think supply chain As a consumer it’s not easy to verify the claims made by brands. How many times have consumers been surprised, even shocked, to find that their favourite brands weren’t in fact abiding by Fair Trade rules as they claimed to be; that, in fact, only certain lines of their clothing labels were child-labour free.

January 29, 2018

It takes more than a great idea to launch an ICO – you need the right agency to run with you  

Discovery - total immersion into your business to understand your initial coin offering objectives and challenges. Design - go-to-market plan that takes care of all possible engagement pre-ICO, during and post the token sale.

January 27, 2018

Opinion Piece – Picking Cryptocurrency winners!  

At the same time JPMorgan Chase CEO, Jamie Dimon, has only recently retracted the statement he made in  September 2017, that bitcoin ‘is a fraud’ and ‘worse than tulip bulbs’ going so far as to threaten to fire any trader who bought or sold them for being “stupid.

January 5, 2018

Re-imagining your Brand in a Blockchain World  

Think supply chain As a consumer it’s not easy to verify the claims made by brands. How many times have consumers been surprised, even shocked, to find that their favourite brands weren’t in fact abiding by Fair Trade rules as they claimed to be; that, in fact, only certain lines of their clothing labels were child-labour free.

January 29, 2018

mad4digital’s Workplace Secrets: Millennials Matter  

Collaboration

Developing and maintaining a happy, empowered, inspired and creative workforce can be a challenge for any business. Having an ‘off the wall’ boss, who gives us fun perks and challenges to work towards, really adds to the work hard play hard culture Every day has something new in store to jump start our creative minds. Today’s theme is funky t-shirt day (one of us looking like a banana milkshake, another looking like a garden flower patch), which has sparked some–let’s say ‘curious’–looks and cheerful conversations with neighbouring workers.

August 24, 2017

6 Fun Facts Behind The Branding Colour Choices of our favourite brands  

Facebook founder Mark Zuckerberg, the king of social media, chose blue for his logo due to his colour blindness. Richard Branson chose red as a primary branding colour for Virgin Atlantic in a defiant and rebellious effort to debunk incumbents (historically airlines typically stayed away from using too much red as it is closely associated with danger). Starbucks references money in its brand name; they landed on the colour green to give a tip of the hat to US currency.

October 22, 2015

Client-Agency Relationships – It takes two to tango!  

Romance Stage: If either party is not feeling that personal chemistry, then it’s best not to engage. The criteria you apply to choose your agency should be more than the competitiveness or value of the proposal. The right chemistry and culture can play a crucial role in the relationship and ultimate success of the project.  Take time to include and evaluate what personal characteristics are important to you and your business.

September 8, 2017

Why SMEs should care about CRM (Tips for online marketing success)  

The Prevailing CRM Myths
Money: “We just don’t have the investment right now” Ten years ago that may have been a good excuse, but not now! There are a host of excellent, free CRM systems that will give you the ability to manage hundreds of accounts with full, searchable functionality. At mad4digital, we use www.hubspot.com  It is an inbound marketing platform that allows you to manage your customer base and attract new business. The basic service is free and there are paid services for more facilities.

November 25, 2015

Use AI to delight your customers  

How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.     

December 7, 2018

EduTech Feature: How technology is set to disrupt education as we know it  

Technology in education is arguably one of the most exciting areas of tech development – and you can’t avoid thinking of it if you, like me, have children in school. AI, AR and m-learning have the potential to fundamentally change both who education can reach and how impactful learning can be in the experience.

April 13, 2018

The UK Digital Charter and Why We Love It  

At mad4digital we want to democratise business and do what we can to ensure that businesses big and small have equal access to making the most of being online. We championed the idea of helping to make businesses self-sufficient online. Transparency and accessibility for our clients is our core value.

March 29, 2018

Why Fintech is a Millennial no-brainer  

Millennials don’t queue For the purposes of this article Blomfield’s words might form the basis of what it is that those born into the digital age find infuriating: seemingly archaic processes that get in the way of progress and #lifegoals.

March 22, 2018

Embracing Tech can rejuvenate your Professional Services Business  

How can technology disrupt a sector that relies on individuals who have received rigorous, usually academic training over extended periods of time, who had to work their way up through the ranks in order to attain the gravitas needed to do the jobs they do? Legal services, medical services, financial and accountancy services – surely human intelligence must prevail here.

March 13, 2018

10 SEO Resolutions for SMEs – Thought Starters For Online Growth  

Top 10 SEO ReSOLUTIONS 2016

1. Gain weight Thin content on your website is bad for SEO. It offers limited value to the reader and is therefore de-prioritised by Google. Improve your online presence by fattening up your content with information that is relevant to the reader and Google will love it too.

January 10, 2016

How to avoid the pitfalls of online marketing  

Getting bamboozled by technology The Internet of Things (IoT) is touching every aspect of our lives. It’s in our manufacturing, our accounting, our education, our advertising, our transportation...the list goes on. The opportunities to leverage tech is huge, but there’s one major mistake that many companies make: they focus on selling what the technology does rather than talking about how it’s beneficial to the client.

October 22, 2015

You Might Need An Impartial Business Advisor, Not a Pat On The Back!  

Mentoring support:- Throughout the mentoring process, you can expect to grow as an individual, but that may not necessarily translate into business success. A mentor can help you build your confidence and character, but this is only one part of growing a successful business. While mentors do provide essential support, the risk is that they may not always have the expertise in your field to give you the best strategic, or relevant, operational advice.

September 30, 2015

Reseller and Referral Program Initiatives – Partnership Accelerators for SMEs  

Strategic partnerships that work Why are more SMEs not forging such partnerships? Using another channel to go to market can be important, particularly for businesses that have limited resources or a reduced network to promote their service or product. Finding a partner is easier than you think; it can help to open new markets or increase the overall output of a company. Why do all the work yourself when you can collaborate and amplify your reach?

April 4, 2015

Use AI to delight your customers  

How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.     

December 7, 2018

Use AI to delight your customers  

How would you define artificial intelligence? What exactly is AI again, anyway? Originally, back in the 50s, the fathers of artificial intelligence, Marvin Minsky and John McCarthy, described AI as any task performed by a program or a machine that we would say would ordinarily take human intelligence to accomplish.     

December 7, 2018