Consumer-empowering AI can benefit everybody  

Data equals power

Big Data has had a bad rap from the perspective of consumers, consolidated by data manipulation events like the Cambridge Analytica Brexit intervention and US election meddling. From a consumer’s point of view Big Data has developed a persona not dissimilar to Big Brother. Add AI into the mix and a dystopian picture starts to emerge with all-knowing robots on the horizon coming to steal all our jobs and probably ultimately chuck us off the planet.

November 6, 2018

Burger King AI ad reveals Deep Learning truths, sort of.  

Deep learning has the potential to make ads powerfully personalised. But what is it? Why will it be better than what went before and how can it help a brand realise and maintain its  potential in a post-GDPR world? Deep learning is a facet of machine learning that utilises artificial neural networks that learn by watching, interpreting and then suggesting. Much like a human brain. Importantly the complex algorithms don’t need input from humans – deep learning can take place without human supervision.

October 4, 2018

AI: the Human Touch in Customer Service  

Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or a message in a chatbox,  is often a customer’s first interaction with the brand. First impressions last.

September 19, 2018

ICO Social Media — Pray it works or Pay to Play?  

As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place.

July 20, 2018

Masternodes  —  a cryptocurrency pension plan for Millennials?  

A recent report by the Office for National Statistics (ONS)showed that despite a higher percentage of people between the ages of 25 and 35 contributing to workplace pensions since 2012, overall savings have fallen from £12.8bn to £12.2bn. According to Professional Pensions, this situation is unprecedented.

July 3, 2018

mad4digital appoints Head of ICO Strategy  

Marcello Mari is mad4digital’s newest recruit joining in an advisory capacity as Head of ICO Strategy leading the design, development and execution of ICO campaigns. As a marketing agency with a clear focus on tech in general and everything blockchain in particular, it is with real pleasure and excitement that we welcome someone with Marcello’s skill-set and credentials on board.

June 25, 2018

Smart contracts – set to transform the professional services?  

Contracts and regular people What do we know about contracts? First of all, what happened to you physically when you read that question? Did you, perhaps, wince slightly, tense-up? Maybe not a physical response: a slight switching-off in the brain, maybe even a desire to cry? Well, that’s all perfectly normal because, let’s face it, for a lot of people contracts are a notorious pain in the neck.

May 6, 2018

A novices guide to Ethereum  

Trying to explain exactly what Ethereum is and how it works is hard. It’s pretty much the same as trying to explain how TV works – how does the image arrive at the screen? How are the channels arranged? Where does it go when it’s switched off?

April 30, 2018

EduTech Feature: How technology is set to disrupt education as we know it  

Technology in education is arguably one of the most exciting areas of tech development – and you can’t avoid thinking of it if you, like me, have children in school. AI, AR and m-learning have the potential to fundamentally change both who education can reach and how impactful learning can be in the experience.

April 13, 2018

The UK Digital Charter and Why We Love It  

At mad4digital we want to democratise business and do what we can to ensure that businesses big and small have equal access to making the most of being online. We championed the idea of helping to make businesses self-sufficient online. Transparency and accessibility for our clients is our core value.

March 29, 2018

Why Fintech is a Millennial no-brainer  

Millennials don’t queue For the purposes of this article Blomfield’s words might form the basis of what it is that those born into the digital age find infuriating: seemingly archaic processes that get in the way of progress and #lifegoals.

March 22, 2018

Embracing Tech can rejuvenate your Professional Services Business  

How can technology disrupt a sector that relies on individuals who have received rigorous, usually academic training over extended periods of time, who had to work their way up through the ranks in order to attain the gravitas needed to do the jobs they do? Legal services, medical services, financial and accountancy services – surely human intelligence must prevail here.

March 13, 2018